# identity.md

## Organization Overview
- **Company Name:** Aura Crystals, LLC
- **Mission:** To provide a comprehensive and extensive selection of high-quality beads and crystals, including Miyuki, Toho, Preciosa Crystal, and Czech beads.
- **Company Structure and Legal Entity:** Limited Liability Company (LLC)
- **Founded Date and Location:** July 2002, United States
- **Size and Scale:** Recognized for offering one of the largest selections of Miyuki, Toho, and Czech beads, serving customers across the United States.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Cindy Gueydan (Co-founder)
    - Robert Gueydan (Co-founder)
    - *For more information, visit:* https://www.auracrystals.com/pages/about-us
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to offering a wide variety and high quality of gemstone and glass beads, fostering a positive experience for crafters and designers.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as an e-commerce retailer specializing in beads and crystals, providing convenient online shopping and offering free US shipping on qualifying orders.
- **Location(s) and Geographic Presence:** Primarily serves customers within the United States.
- **Key Partnerships and Affiliations:** Maintains strong supplier relationships with leading bead manufacturers such as Miyuki, Toho, and Preciosa Crystal to ensure a diverse and high-quality product offering.